Design
Custom Design - choosing a domain name
please read through the information below:
• Choosing a domain name
• Planning your website
• Organising & gathering information
• Making your website more effective
• What hosting Package
Planning your website
Here are some things to consider when putting together your website:
Aims:
- What benefits do you want to get from your website?
- What problems do you think you may encounter?
- How do you plan to overcome those problems?
Target Market:
- Who is your primary target market?
- Is there a secondary target market? If so, who is it?
- Are you trying to sell to other businesses, or to the general public, or both?
- How will your website compare to the way your business currently operates?
- Are you planning an online brochure that will showcase your products or services?
- Do you want to be able to receive orders and sell merchandise over the internet?
Setup:
- Have you selected a domain name for your website? Is the domain name currently registered?
Advertising and Promotion:
- How will you generate demand for your product or service?
- Will you be carrying out any email marketing?
- Through which other media will you advertise your business?
- Will you be adding your web address to adverts in those other media?
Customer Service:
- Who will be reading and replying to the emails that will get sent to the addresses at the website?
Will you be putting a phone number on the website, for customers to call? If so, who’ll be taking the calls?
Information:
What information should your site contain? Consider:
- An ‘about us’ page
- A ‘contact us’ page
- Copyright information
- A privacy statement
- Information on affiliates and partners
- A sitemap
Other features:
The possibilities for other things you can include on your website are endless. Here are some popular examples:
- Testimonials from satisfied customers. If you receive letters or emails that praise your business, you can put them on the website – but be sure to get the senders’ permission first.
- Company and product logos, and formatting similar to company letterhead - so that the site is consistent with your other marketing tools.
- A brief history of the company and its key employees and owners. Pictures of owners, founders and employees help to put a ‘human face’ on the business.
- Published brochures and other typed material that you feel would be helpful and informative to visitors.
- Pictures of your products! For home improvement products and services, ‘before and after’ pictures are a good idea.
- Your returns and refunds policy. It’s reassuring for customers to know about this in advance.
- Disclaimers. For example, solicitors and medical practitioners may wish to include a note or page advising the visitor that there is no client relationship and that advice given in the web site is not meant to take the place of seeking the actual counsel of a professional in the field.